Why camera work is priced by the day
Camera operation and direction is quoted mainly by crew days, because a crew's time is the one thing we cannot shorten once a show is booked. A day covers the operators, the supervisor who plans the shots, and the time spent getting set up before anyone presents a word to camera. For most studio jobs the pricing starts from that day rate and is then adjusted for what the production actually needs.
The figures on the Prices page give the starting point for each type of job. This article is about what moves the number from there, because two productions that sound similar on the phone can end up with quite different quotations once we know the details. I would rather explain the reasons plainly now than have a client surprised by a written quotation later.
Number of cameras and operators
The largest single driver is how many cameras are on the shot list. A single locked-off camera for a seated interview needs one operator and very little direction. A three-camera bulletin needs three operators, a director calling shots and someone watching the vision mixer, and each added position brings its own cabling, monitoring and intercom check.
It is worth asking whether every camera earns its place. A wide, a close on the presenter and a close on the guest cover most conversational formats well. A fourth camera is often added out of habit, and removing it can reduce the quotation without the audience noticing any loss. We will say so when we think a plan is heavier than the programme requires.
- One operator per camera position
- A director for any multi-camera show
- Extra positions add cabling and intercom time
Length of the shoot and preparation time
Duration matters, but not in a simple way. A thirty-minute programme still needs the crew for a full day once rigging, framing, rehearsal and clearing down are counted. Short recordings squeezed into half a day can sometimes be priced that way, though only when the studio is already set and the lighting is in place.
Rehearsal is the item clients most often wish to trim and most often regret trimming. Time spent walking through camera moves with the presenters lets us fix awkward framing before it reaches air. For live shows we recommend allowing a run-through, and we price it as part of the day so it is visible rather than hidden.
Location, travel and kit
Working in your own studio costs less than bringing a crew to a venue, because the cameras, cabling and monitoring are already installed. At a hall, hotel or festival site we need to bring and test equipment, and that adds loading, travel and set-up time. Venues with long cable runs or limited access take longer to prepare than a ground-floor room with power close by.
Camera type also plays a part. Standard studio cameras on pedestals suit most interviews, while jibs, handheld rigs or long lenses for a stage add hire and an extra pair of hands to move them. We list any specialist item separately in the quotation so you can see what it is and decide whether the shot is worth it.
- Own studio: no equipment transport
- Venue work: loading, travel and testing time
- Specialist rigs listed as separate lines
Shot planning and direction
Shot planning is the part of the work people see least, and it saves the most money on the day. Before a multi-camera show we write a shot list tied to the run sheet, so each operator knows what they are covering and when. That planning is charged as time, and it usually pays for itself because the recording runs smoothly without repeated takes.
Direction is a separate skill from operation. A director watches every feed, chooses what goes out and keeps the show moving, so a live programme without one tends to look uncertain. For simple single-camera interviews you may not need one, and we will say so. For a live news bulletin or a show with guests, we advise keeping the role.
How to get an accurate quotation
The more precise the brief, the closer the first quotation will be to the final invoice. Useful details are the format of the programme, its running time, the number of presenters and guests, whether it goes out live, and where it will be recorded. A rough floor plan or a photograph of the room helps a great deal.
Send these through the contact page and we will reply with a written quotation setting out what is included and what would change it. Payment is by invoice and bank transfer after you have confirmed, and cancellations follow the payment and refund policy. If the plan changes, tell us early, because it is much easier to adjust a crew booking in good time.
- Programme format and running time
- Number of presenters and guests
- Live or recorded, studio or venue
- A floor plan or photographs of the space
Camera work costs what it does because skilled people, planning time and tested equipment all go into a clean picture. The number of cameras, the length of preparation, the location and the level of direction are the choices that move the price most. Decide which of those matter for your programme, send us the details, and we will give you a written quotation that shows exactly where each pound goes.